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ECIS
2003
13 years 6 months ago
A strategic analysis of internet contents market in electronic commerce
Many online content providers tend to charge their services since they are confronted with difficulties to attain revenue from the online advertising. This paper shows why they ch...
Se-Hak Chun, Jhung-Soo Hong, Ji-Ho Joo, Eunjin Kim...
CIMCA
2005
IEEE
13 years 10 months ago
Topic-Based Audience Metrics for Internet Marketing by Combining Ontologies and Output Page Mining
In Internet marketing, Web audience analysis is essential to understanding the visitors’ needs. However, the existing analysis tools fail to deliver summarized and conceptual me...
Jean-Pierre Norguet, Esteban Zimányi
ICIS
2000
13 years 6 months ago
Follow the leader? Strategic pricing in e-commerce
Conventional wisdom and current research suggest that the Internet will lower electronic commerce (EC) product prices by causing intense competition among vendors. However, this d...
Robert J. Kauffman, Charles A. Wood
JECR
2000
88views more  JECR 2000»
13 years 4 months ago
The Role of Mass Customization in Enhancing Supply Chain Relationships in B2C E-Commerce Markets
Traditional supply chain management utilized traditional media and channels to link firms in linear, inefficient relationships. The advent of electronic commerce over the Internet...
Merrill Warkentin, Ravi Bapna, Vijayan Sugumaran
HICSS
2002
IEEE
92views Biometrics» more  HICSS 2002»
13 years 10 months ago
Strategic 'Morphing' and the Survivability of E-commerce Firms
Over the past year, the shakeout in the electronic commerce marketplace has redirected the attention of entrepreneurs and investors from the funding hype surrounding Internet star...
Robert J. Kauffman, Bin Wang, Tim Miller