28 search results - page 1 / 6 » AdROSA - Adaptive personalization of web advertising |
USS
2010
13 years 2 months ago
2010
Web publishers frequently integrate third-party advertisements into web pages that also contain sensitive publisher data and end-user personal data. This practice exposes sensitiv...
KAIS
2010
13 years 3 months ago
2010
Web advertising (Online advertising), a form of advertising that uses the World Wide Web to attract customers, has become one of the world’s most important marketing channels. Th...
VLDB
2002
ACM
13 years 4 months ago
2002
ACM
This paper proposes a system for personalization of web portals. A speci c implementation is discussed in reference to a web portal containing a news feed service. Techniques are ...
KDD
2008
ACM
14 years 5 months ago
2008
ACM
Contextual advertising on web pages has become very popular recently and it poses its own set of unique text mining challenges. Often advertisers wish to either target (or avoid) ...
MIDDLEWARE
2007
Springer
13 years 11 months ago
2007
Springer
With the growing number of service advertisements in service marketplaces, there is a need for matchmakers which select and rank functionally similar services based on nonfunction...