3 search results - page 1 / 1 » Adaptive Incentive-Compatible Sponsored Search Auction |
SOFSEM
2009
Springer
14 years 2 months ago
2009
Springer
Publication
In pay-per click sponsored search auctions which are cur-
rently extensively used by search engines, the auction for
a keyword involves a certain number of advertisers (say k)
c...
WINE
2007
Springer
13 years 11 months ago
2007
Springer
We consider the problem of designing auctions with worst case revenue guarantees for sponsored search. This problem differs from previous work because of ad dependent clickthroug...