201 search results - page 1 / 41 » Adversarial Information Retrieval Aspects of Sponsored Searc... |
AIRWEB
2006
Springer
13 years 8 months ago
2006
Springer
Search engines are commercial entities that require revenue to survive. The most prevalent revenue stream for search engines is sponsored search, where content providers have sear...
IJEB
2008
13 years 4 months ago
2008
: The success of sponsored search has radically affected how people interact with the information, websites, and services on the web. Sponsored search provides the necessary revenu...
SIGIR
2010
ACM
13 years 8 months ago
2010
ACM
We present a document expansion approach that uses Conditional Random Field (CRF) segmentation to automatically extract salient phrases from ad titles. We then supplement the ad d...
WWW
2010
ACM
13 years 11 months ago
2010
ACM
The core task of sponsored search is to retrieve relevant ads for the user’s query. Ads can be retrieved either by exact match, when their bid term is identical to the query, or...
WWW
2008
ACM
14 years 5 months ago
2008
ACM
Adversarial IR in general, and search engine spam, in particular, are engaging research topics with a real-world impact for Web users, advertisers and publishers. The AIRWeb works...