201 search results - page 2 / 41 » Adversarial Information Retrieval Aspects of Sponsored Searc... |
WWW
2009
ACM
14 years 5 months ago
2009
ACM
Sponsored search systems are tasked with matching queries to relevant advertisements. The current state-of-the-art matching algorithms expand the user's query using a variety...
WWW
2008
ACM
14 years 5 months ago
2008
ACM
Sponsored search is one of the enabling technologies for today's Web search engines. It corresponds to matching and showing ads related to the user query on the search engine...
WWW
2010
ACM
13 years 12 months ago
2010
ACM
We explore the use of the landing page content in sponsored search ad selection. Specifically, we compare the use of the ad’s intrinsic content to augmenting the ad with the wh...
WSDM
2010
ACM
14 years 2 months ago
2010
ACM
We describe a machine learning approach for predicting sponsored search ad relevance. Our baseline model incorporates basic features of text overlap and we then extend the model t...
WWW
2010
ACM
13 years 12 months ago
2010
ACM
Queries on major Web search engines produce complex result pages, primarily composed of two types of information: organic results, that is, short descriptions and links to relevan...