8 search results - page 1 / 2 » Advertisement allocation for generalized second-pricing sche... |
ORL
2010
12 years 11 months ago
2010
Recently, there has been a surge of interest in algorithms that allocate advertisement space in an online revenue-competitive manner. Most such algorithms, however, assume a pay-a...
ESA
2009
Springer
13 years 11 months ago
2009
Springer
Abstract. Most recent papers addressing the algorithmic problem of allocating advertisement space for keywords in sponsored search auctions assume that pricing is done via a first...
WWW
2009
ACM
14 years 5 months ago
2009
ACM
In sponsored search, a number of advertising slots is available on a search results page, and have to be allocated among a set of advertisers competing to display an ad on the pag...
WWW
2008
ACM
14 years 5 months ago
2008
ACM
We propose a keyword auction protocol called the Generalized Second Price with an Exclusive Right (GSP-ExR). In existing keyword auctions, the number of displayed advertisements i...
WINE
2009
Springer
13 years 11 months ago
2009
Springer
Sponsored search auction is used by most search engines to select ads to display on the web page of a search result, according to advertisers’ bidding prices. The income of this ...