8 search results - page 2 / 2 » Advertisement allocation for generalized second-pricing sche... |
SIGECOM
2011
ACM
12 years 8 months ago
2011
ACM
The Generalized Second Price (GSP) auction is the primary method by which sponsered search advertisements are sold. We study the performance of this auction in the Bayesian settin...
WINE
2009
Springer
13 years 11 months ago
2009
Springer
It is widely believed that the value of acquiring a slot in a sponsored search list (that comes along with the organic links in a search engine’s result page) highly depends on ...
AAAI
2011
12 years 5 months ago
2011
Externalities are recognized to exist in the sponsored search market, where two co-located ads compete for user attention. Existing work focuses on the effect of another ad on th...