Maximizing only the relevance between queries and documents will not satisfy users if they want the top search results to present a wide coverage of topics by a few representative...
Yi Liu, Benyu Zhang, Zheng Chen, Michael R. Lyu, W...
Sponsored search auction is used by most search engines to select ads to display on the web page of a search result, according to advertisers’ bidding prices. The income of this ...
In this paper we present an evaluation of techniques that are designed to encourage web searchers to interact more with the results of a web search. Two specific techniques are ex...
— With the exponentially growing amount of information available on the Internet, retrieving web pages of interest has become increasingly difficult. While several web page recom...
Tao Zhang, Byungjeong Lee, Sooyong Kang, Hanjoon K...
How to rank Web resources is critical to Web Resource Discovery (Search Engine). This paper not only points out the weakness of current approaches, but also presents in-depth anal...