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ALGORITHMICA
2011
12 years 8 months ago
Algorithms for Marketing-Mix Optimization
Algorithms for determining quality/cost/price tradeoffs in saturated markets are consid-3 ered. A product is modeled by d real-valued qualities whose sum determines the unit cost ...
Joachim Gudmundsson, Pat Morin, Michiel H. M. Smid
ESWA
2007
119views more  ESWA 2007»
13 years 4 months ago
Marketing segmentation using support vector clustering
ct 9 Marketing segmentation is widely used for targeting a smaller market and is useful for decision makers to reach all customers effec10 tively with one basic marketing mix. Alt...
Jih-Jeng Huang, Gwo-Hshiung Tzeng, Chorng-Shyong O...