: Most often, technological explanations are given of Europe's slow adoption of mobile commerce. When seeking non-technological explanations, diffusion models provide aggregat...
Electronic and mobile Commerce have proven to be highly successful in improving cost efficiencies and driving revenue growth for corporations worldwide. Interestingly, the technol...
The increasingly high penetration rate of mobile phones and the consequent exposure of subscribers to mobile technology present high hopes for the adoption of mobile commerce. Are...
Despite dramatic differences between non-store shoppers were discovered, very limited research has been conducted to examine them. This paper analyses the background of M-commerce...
Sixteen wireless case studies highlight issues relating to mobile commerce in Australia. The issues include: the need for a clear business case; difficulty of achieving critical m...
Jonathan O'Donnell, Margaret Jackson, Marita Shell...