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HICSS
2007
IEEE
182views Biometrics» more  HICSS 2007»
13 years 11 months ago
An Empirical Assessment of Factors that Influence the Effectiveness of SMS Advertising
Mobile advertising has emerged as one of the most popular applications in mobile commerce, particularly in the form of SMS advertising campaigns. However, looking at the process o...
Dimitris Drossos, George M. Giaglis, George Lekako...
HICSS
2005
IEEE
159views Biometrics» more  HICSS 2005»
13 years 10 months ago
Knowledge Management Capability Assessment: Validating a Knowledge Assets Measurement Instrument
Measurement of organizational knowledge assets is necessary to determine the effectiveness of knowledge management initiatives. A Knowledge Management Capability Assessment instru...
Ron Freeze, Uday R. Kulkarni
ICSE
2007
IEEE-ACM
14 years 4 months ago
The Role of Experience and Ability in Comprehension Tasks Supported by UML Stereotypes
Proponents of design notations tailored for specific application domains or reference architectures, often available in the form of UML stereotypes, motivate them by improved unde...
Filippo Ricca, Massimiliano Di Penta, Marco Torchi...