29 search results - page 1 / 6 » An Expressive Auction Design for Online Display Advertising |
AAAI
2008
13 years 6 months ago
2008
We propose an expressive auction design that allows advertisers to specify the kinds of demographics and websites they wish to target within an advertising network. The design all...
WWW
2010
ACM
13 years 11 months ago
2010
ACM
When online ads are shown together, they compete for user attention and conversions, imposing negative externalities on each other. While the competition for user attention in spo...
SIGECOM
2011
ACM
12 years 7 months ago
2011
ACM
We present the results of a large field experiment on setting reserve prices in auctions for online advertisements, guided by the theory of optimal auction design suitably adapte...
AAAI
2008
13 years 6 months ago
2008
We present the design of a banner advertising auction which is considerably more expressive than current designs. We describe a general model of expressive ad contracts/bidding an...
WWW
2009
ACM
14 years 5 months ago
2009
ACM
Motivated by the emergence of auction-based marketplaces for display ads such as the Right Media Exchange, we study the design of a bidding agent that implements a display adverti...