29 search results - page 2 / 6 » An Expressive Auction Design for Online Display Advertising |
SIGECOM
2009
ACM
13 years 11 months ago
2009
ACM
We study auctions for selling a limited supply of a single commodity in the case where the supply is known in advance and the case it is unknown and must be instead allocated in a...
ATAL
2007
Springer
13 years 11 months ago
2007
Springer
In this paper we present an advanced bidding agent that participates in first-price sealed bid auctions to allocate advertising space on BluScreen – an experimental public adve...
WWW
2007
ACM
14 years 5 months ago
2007
ACM
We consider the problem of online keyword advertising auctions among multiple bidders with limited budgets, and study a natural bidding heuristic in which advertisers attempt to o...
KDD
2009
ACM
13 years 11 months ago
2009
ACM
In this paper we propose a utility model that accounts for both sales and branding advertisers. We first study the computational complexity of optimization problems related to bo...
WWW
2009
ACM
14 years 5 months ago
2009
ACM
In sponsored search, a number of advertising slots is available on a search results page, and have to be allocated among a set of advertisers competing to display an ad on the pag...