29 search results - page 3 / 6 » An Expressive Auction Design for Online Display Advertising |
SIGECOM
2005
ACM
13 years 11 months ago
2005
ACM
In this paper we consider a common form of the English auction that is widely used in online Internet auctions. This discrete bid auction requires that the bidders may only submit...
WWW
2009
ACM
14 years 6 months ago
2009
ACM
Existing keyword suggestion tools from various search engine companies could automatically suggest keywords related to the advertisers' products or services, counting in simp...
CHI
2001
ACM
14 years 5 months ago
2001
ACM
The Internet has dramatically changed how people sell and buy goods. In recent years we have seen the emergence of electronic marketplaces that leverage information technology to ...
WWW
2008
ACM
14 years 6 months ago
2008
ACM
We consider the budget-constrained bidding optimization problem for sponsored search auctions, and model it as an online (multiple-choice) knapsack problem. We design both determi...
WINE
2007
Springer
13 years 11 months ago
2007
Springer
The choice of a bidding language is crucial in auction design in order to correctly capture bidder utilities. We propose a new bidding model for the Adwords auctions of search eng...