Sciweavers

78 search results - page 1 / 16
» An Intelligent System for Personalized Advertising on the In...
Sort
View
I3E
2009
127views Business» more  I3E 2009»
13 years 2 months ago
Not All Adware Is Badware: Towards Privacy-Aware Advertising
Abstract. Online advertising is a major economic force in the Internet today. A basic goal of any advertising system is to accurately target the ad to the recipient audience. While...
Hamed Haddadi, Saikat Guha, Paul Francis
ISCI
2007
181views more  ISCI 2007»
13 years 4 months ago
AdROSA - Adaptive personalization of web advertising
One of the greatest and most recent challenges for online advertising is the use of adaptive personalization at the same time that the Internet continues to grow as a global market...
Przemyslaw Kazienko, Michal Adamski
WINE
2007
Springer
112views Economy» more  WINE 2007»
13 years 11 months ago
Personalized Ad Delivery When Ads Fatigue: An Approximation Algorithm
We consider a crucial aspect of displaying advertisements on the internet: the individual user. In particular, we consider ad fatigue, where a user tires of an advertisement as it ...
Zoë Abrams, Erik Vee
WWW
2005
ACM
14 years 5 months ago
Adaptive filtering of advertisements on web pages
We present a browser extension to dynamically learn to filter unwanted images (such as advertisements or flashy graphics) based on minimal user feedback. To do so, we apply the we...
Babak Esfandiari, Richard Nock