Abstract. Online advertising is a major economic force in the Internet today. A basic goal of any advertising system is to accurately target the ad to the recipient audience. While...
One of the greatest and most recent challenges for online advertising is the use of adaptive personalization at the same time that the Internet continues to grow as a global market...
We consider a crucial aspect of displaying advertisements on the internet: the individual user. In particular, we consider ad fatigue, where a user tires of an advertisement as it ...
We present a browser extension to dynamically learn to filter unwanted images (such as advertisements or flashy graphics) based on minimal user feedback. To do so, we apply the we...