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WWW
2008
ACM
14 years 5 months ago
2008
ACM
The phenomenon of sponsored search advertising is gaining ground as the largest source of revenues for search engines. Firms across different industries have are beginning to adop...
CHI
2010
ACM
13 years 11 months ago
2010
ACM
In this research, we evaluate the effect of gender in analyzing the performance of sponsored search advertising. We examine a log file with data comprised of nearly 7,000,000 reco...
JUCS
2006
13 years 4 months ago
2006
: Everyone realizes how powerful the few big Web search engine companies have become, both in terms of financial resources due to soaring stock quotes and in terms of the still hid...