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» Anonymizing user profiles for personalized web search
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WWW
2010
ACM
13 years 4 months ago
Anonymizing user profiles for personalized web search
We study the problem of anonymizing user profiles so that user privacy is sufficiently protected while the anonymized profiles are still effective in enabling personalized web sea...
Yun Zhu, Li Xiong, Christopher Verdery
COMPSYSTECH
2009
13 years 2 months ago
Personalized web search using context enhanced query
: This work presents personalized web search using enhancing information extracted from context. Context reflects user profile, her interests, past searching experiences etc. It is...
Michal Kajaba, Pavol Návrat
HICSS
2003
IEEE
186views Biometrics» more  HICSS 2003»
13 years 9 months ago
Personalization through Mask Marketing
Customized marketing, so called 1-to-1 marketing, is often viewed as the panacea of e-commerce. User profiles, such as click streams logging every site the user accesses, are expl...
Moritz Strasser, Alf Zugenmaier
ACMSE
2010
ACM
13 years 2 months ago
Mobile web search personalization using ontological user profile
Most present day search engines have a deterministic behavior in the sense that they return the same search results for all users who submit the same query at a certain time. They...
Kapil Goenka, Ismailcem Budak Arpinar, Mustafa Nur...
ICCSA
2010
Springer
13 years 11 months ago
Personalization of Search Profile Using Ant Foraging Approach
This paper proposes a three-stage analysis of web navigation that yields search results being relevant to the user’s interests and preferences. The approach is inspired by ant fo...
Pattira Phinitkar, Peraphon Sophatsathit