Sciweavers

20 search results - page 1 / 4
» Asymptotically optimal repeated auctions for sponsored searc...
Sort
View
ACMICEC
2007
ACM
220views ECommerce» more  ACMICEC 2007»
13 years 7 months ago
Asymptotically optimal repeated auctions for sponsored search
We investigate asymptotically optimal keyword auctions, that is, auctions which maximize revenue as the number of bidders grows. We do so under two alternative behavioral assumpti...
Nicolas S. Lambert, Yoav Shoham
AAIM
2009
Springer
107views Algorithms» more  AAIM 2009»
13 years 1 months ago
Optimal Auctions Capturing Constraints in Sponsored Search
Most sponsored search auctions use the Generalized Second Price (GSP) rule. Given the GSP rule, they try to give an optimal allocation, an easy task when the only need is to alloca...
Esteban Feuerstein, Pablo Ariel Heiber, Matí...
WINE
2010
Springer
143views Economy» more  WINE 2010»
13 years 1 months ago
Impersonation Strategies in Auctions
A common approach to analyzing repeated auctions, such as sponsored search auctions, is to treat them as complete information games, because it is assumed that, over time, players...
Ian A. Kash, David C. Parkes
WINE
2007
Springer
151views Economy» more  WINE 2007»
13 years 9 months ago
Computing Optimal Bundles for Sponsored Search
A context in sponsored search is additional information about a query, such as the user’s age, gender or location, that can change an advertisement’s relevance or an advertise...
Arpita Ghosh, Hamid Nazerzadeh, Mukund Sundararaja...
CORR
2008
Springer
154views Education» more  CORR 2008»
13 years 3 months ago
Sponsored Search Auctions with Markovian Users
Abstract. Sponsored search involves running an auction among advertisers who bid in order to have their ad shown next to search results for specific keywords. The most popular auct...
Gagan Aggarwal, Jon Feldman, S. Muthukrishnan, Mar...