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ECAI
2006
Springer
13 years 7 months ago
Auction Mechanisms for Efficient Advertisement Selection on Public Displays
Public electronic displays can be used as an advertising medium when space is a scarce resource, and it is desirable to expose many adverts to as wide an audience as possible. Alth...
Terry R. Payne, Esther David, Nicholas R. Jennings...
ATAL
2007
Springer
13 years 9 months ago
An advanced bidding agent for advertisement selection on public displays
In this paper we present an advanced bidding agent that participates in first-price sealed bid auctions to allocate advertising space on BluScreen – an experimental public adve...
Alex Rogers, Esther David, Terry R. Payne, Nichola...
WINE
2009
Springer
202views Economy» more  WINE 2009»
13 years 10 months ago
A New Ranking Scheme of the GSP Mechanism with Markovian Users
Sponsored search auction is used by most search engines to select ads to display on the web page of a search result, according to advertisers’ bidding prices. The income of this ...
Xiaotie Deng, Jiajin Yu
CORR
2008
Springer
134views Education» more  CORR 2008»
13 years 3 months ago
Online Ad Slotting With Cancellations
Many advertisers (bidders) use Internet systems to buy advertisements on publishers' webpages or on traditional media such as radio, TV and newsprint. They seek a simple, onl...
Florin Constantin, Jon Feldman, S. Muthukrishnan, ...