One hundred users, one hundred needs. As more and more topics are being discussed on the web and our vocabulary remains relatively stable, it is increasingly difficult to let the ...
Search engine advertising has become the main stream of online advertising system. In current search engine advertising systems, all users will get the same advertisement rank if t...
There have been recent interests in studying the "goal" behind a user's Web query, so that this goal can be used to improve the quality of a search engine's re...
Ever since the boom of World Wide Web, profiling online users' interests has become an important task for content providers. The traditional approach involves manual entry of...
Major search engines currently use the history of a user's actions (e.g., queries, clicks) to personalize search results. In this paper, we present a new personalized service...