In information retrieval, relevance of documents with respect to queries is usually judged by humans, and used in evaluation and/or learning of ranking functions. Previous work ha...
Jingfang Xu, Chuanliang Chen, Gu Xu, Hang Li, Elbi...
We report on a study that was undertaken to better identify users' goals behind web search queries by using click through data. Based on user logs which contain over 80 millio...
Performance evaluation is an important issue in Web search engine researches. Traditional evaluation methods rely on much human efforts and are therefore quite time-consuming. Wit...
Yiqun Liu, Yupeng Fu, Min Zhang, Shaoping Ma, Liyu...
Behavioral Targeting (BT) is a technique used by online advertisers to increase the effectiveness of their campaigns, and is playing an increasingly important role in the online a...
Jun Yan, Ning Liu, Gang Wang, Wen Zhang, Yun Jiang...
The problem of automatically extracting the most interesting and relevant keyword phrases in a document has been studied extensively as it is crucial for a number of applications. ...