21 search results - page 4 / 5 » Bid optimization for broad match ad auctions |
WWW
2009
ACM
14 years 6 months ago
2009
ACM
In sponsored search, a number of advertising slots is available on a search results page, and have to be allocated among a set of advertisers competing to display an ad on the pag...
CORR
2008
Springer
13 years 6 months ago
2008
Springer
Many advertisers (bidders) use Internet systems to buy advertisements on publishers' webpages or on traditional media such as radio, TV and newsprint. They seek a simple, onl...
JACM
2006
13 years 6 months ago
2006
In this article, we study the problem of online market clearing where there is one commodity in the market being bought and sold by multiple buyers and sellers whose bids arrive an...
ESA
2007
Springer
14 years 7 days ago
2007
Springer
We study the online ad-auctions problem introduced by Mehta et. al. [15]. We design a (1 − 1/e)competitive (optimal) algorithm for the problem, which is based on a clean primal-...
CISSE
2007
Springer
14 years 7 days ago
2007
Springer
In an ad-hoc Grid environment where producers and consumers compete for providing and employing resources, trade handling in a fair and stable way is a challenging task. Dynamic ch...