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» Bidder's strategy under group-buying auction on the Internet
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WINE
2007
Springer
124views Economy» more  WINE 2007»
13 years 11 months ago
Stochastic Models for Budget Optimization in Search-Based Advertising
Internet search companies sell advertisement slots based on users’ search queries via an auction. Advertisers have to solve a complex optimization problem of how to place bids o...
S. Muthukrishnan, Martin Pál, Zoya Svitkina
AAMAS
2010
Springer
13 years 5 months ago
Evolutionary mechanism design: a review
Abstract The advent of large-scale distributed systems poses unique engineering challenges. In open systems such as the internet it is not possible to prescribe the behaviour of al...
Steve Phelps, Peter McBurney, Simon Parsons