13 search results - page 1 / 3 » Brand Performance Volatility from Marketing Spending |
WWW
2008
ACM
14 years 5 months ago
2008
ACM
The phenomenon of sponsored search advertising is gaining ground as the largest source of revenues for search engines. Firms across different industries have are beginning to adop...
WWW
2007
ACM
14 years 5 months ago
2007
ACM
We investigate the effect of search engine brand (i.e., the identifying name or logo that distinguishes a product from its competitors) on evaluation of system performance. This r...
ESWA
2010
13 years 3 months ago
2010
This study investigates how specification of return distribution for REIT influences the performance of volatility forecasting using three GARCH models (GARCH-N, GARCH-ST and GARC...
GI
2010
Springer
13 years 2 months ago
2010
Springer
: Social networks and communities like facebook and myspace gain increasing importance in people's everyday lives. Companies start to see these platforms as a chance for commu...
ISNN
2007
Springer
13 years 10 months ago
2007
Springer
Stock market prediction has always been one of the hottest topics in research, as well as a great challenge due to its complex and volatile nature. However, most of the existing me...