33 search results - page 1 / 7 » Brand awareness and the evaluation of search results |
WWW
2007
ACM
14 years 5 months ago
2007
ACM
We investigate the effect of search engine brand (i.e., the identifying name or logo that distinguishes a product from its competitors) on evaluation of system performance. This r...
CHI
2007
ACM
14 years 4 months ago
2007
ACM
SIGIR
2010
ACM
13 years 8 months ago
2010
ACM
Whole page relevance defines how well the surface-level representation of all elements on a search result page and the corresponding holistic attributes of the presentation respon...
JASIS
2006
13 years 4 months ago
2006
e to the CAB abstracts database. Data-gathering techniques included questionnaires, screen capturing software, and interviews. The results presented here relate to issues of search...
IAT
2010
IEEE
13 years 2 months ago
2010
IEEE
Although static ranked lists remain the dominant Web search interface, they can limit the ability of Web searchers to find desired information when it is buried deep in the collect...