7 search results - page 1 / 2 » Budget Optimization in Search-Based Advertising Auctions |
CORR
2006
Springer
13 years 4 months ago
2006
Springer
Internet search companies sell advertisement slots based on users' search queries via an auction. While there has been previous work on the auction process and its game-theor...
WINE
2007
Springer
13 years 11 months ago
2007
Springer
Internet search companies sell advertisement slots based on users’ search queries via an auction. Advertisers have to solve a complex optimization problem of how to place bids o...
CORR
2010
Springer
13 years 3 months ago
2010
Springer
Internet advertising is a sophisticated game in which the many advertisers "play" to optimize their return on investment. There are many "targets" for the adve...
WWW
2007
ACM
14 years 5 months ago
2007
ACM
We consider the problem of online keyword advertising auctions among multiple bidders with limited budgets, and study a natural bidding heuristic in which advertisers attempt to o...
CORR
2008
Springer
13 years 4 months ago
2008
Springer
We initiate the study of an interesting aspect of sponsored search advertising, namely the consequences of broad match- a feature where an ad of an advertiser can be mapped to a b...