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HICSS
2007
IEEE
165views Biometrics» more  HICSS 2007»
10 years 4 months ago
A Study on Developing CRM Scorecard
As more firms embrace CRM as a core business strategy, it is getting more important to assess firms’ CRM readiness and performance for diagnosing, guiding, managing, and evaluat...
Hyung-Su Kim, Young-Gul Kim
COMAD
2009
10 years 3 months ago
CRM Analytics Framework
Implementing a CRM Analytics solution for a business involves many steps including data extraction, populating the extracted data into a warehouse, and running an appropriate mini...
Joseph P. Bigus, Upendra Chitnis, Prasad M. Deshpa...
KDD
2009
ACM
260views Data Mining» more  KDD 2009»
11 years 3 months ago
Enabling analysts in managed services for CRM analytics
Data analytics tools and frameworks abound, yet rapid deployment of analytics solutions that deliver actionable insights from business data remains a challenge. The primary reason...
Indrajit Bhattacharya, Shantanu Godbole, Ajay Gupt...
ICDIM
2007
IEEE
10 years 9 months ago
The selection of CRM systems in financial institutes using the analytic hierarchy
Recently, by changing business circumstances, financial institutes have become interested in customer relationship management (CRM) in order to obtain continuous profit and to kee...
Taeho Hong, Eunmi Kim
ECIS
2004
10 years 4 months ago
Business alignment in the CRM domain: predicting CRM performance
In this paper we present a framework that aims to answer the central question why some organizations are successful in the CRM domain, while others are not. The framework is built...
Ronald Batenburg, Johan Versendaal
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