740 search results - page 1 / 148 » CRM Analytics Framework |
HICSS
2007
IEEE
13 years 6 months ago
2007
IEEE
As more firms embrace CRM as a core business strategy, it is getting more important to assess firms’ CRM readiness and performance for diagnosing, guiding, managing, and evaluat...
COMAD
2009
13 years 5 months ago
2009
Implementing a CRM Analytics solution for a business involves many steps including data extraction, populating the extracted data into a warehouse, and running an appropriate mini...
KDD
2009
ACM
14 years 4 months ago
2009
ACM
Data analytics tools and frameworks abound, yet rapid deployment of analytics solutions that deliver actionable insights from business data remains a challenge. The primary reason...
ICDIM
2007
IEEE
13 years 10 months ago
2007
IEEE
Recently, by changing business circumstances, financial institutes have become interested in customer relationship management (CRM) in order to obtain continuous profit and to kee...
ECIS
2004
13 years 5 months ago
2004
In this paper we present a framework that aims to answer the central question why some organizations are successful in the CRM domain, while others are not. The framework is built...