68 search results - page 1 / 14 » Challenges in measuring online advertising systems |
IMC
2010
ACM
13 years 2 months ago
2010
ACM
Online advertising supports many Internet services, such as search, email, and social networks. At the same time, there are widespread concerns about the privacy loss associated w...
WWW
2008
ACM
14 years 5 months ago
2008
ACM
Online advertising is a rapidly growing, multi-billion dollar industry. It has become a significant element of the Web browsing experience. Ad platforms used for ad selection use ...
ISCI
2007
13 years 4 months ago
2007
One of the greatest and most recent challenges for online advertising is the use of adaptive personalization at the same time that the Internet continues to grow as a global market...
I3E
2009
13 years 2 months ago
2009
Abstract. Online advertising is a major economic force in the Internet today. A basic goal of any advertising system is to accurately target the ad to the recipient audience. While...
CIKM
2010
Springer
13 years 3 months ago
2010
Springer
One of the main problems in online advertising is to display ads which are relevant and appropriate w.r.t. what the user is looking for. Often search engines fail to reach this go...