68 search results - page 2 / 14 » Challenges in measuring online advertising systems |
SIGCOMM
2012
ACM
11 years 7 months ago
2012
ACM
Advertising plays a vital role in supporting free websites and smartphone apps. Click-spam, i.e., fraudulent or invalid clicks on online ads where the user has no actual interest ...
KDD
2009
ACM
13 years 11 months ago
2009
ACM
In this paper, we introduce a system named Argo which provides intelligent advertising made possible from users’ photo collections. Based on the intuition that user-generated ph...
CIKM
2009
Springer
13 years 11 months ago
2009
Springer
Information retrieval systems conventionally assess document relevance using the bag of words model. Consequently, relevance scores of documents retrieved for different queries a...
IPPS
2009
IEEE
13 years 11 months ago
2009
IEEE
—Collecting information about user activity in peer-to-peer systems is a key but challenging task. We describe here a distributed platform for doing so on the eDonkey network, re...
WWW
2010
ACM
13 years 5 months ago
2010
ACM
Consider an online ad campaign run by an advertiser. The ad serving companies that handle such campaigns record users' behavior that leads to impressions of campaign ads, as ...