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WINE
2005
Springer
136views Economy» more  WINE 2005»
13 years 10 months ago
Click Fraud Resistant Methods for Learning Click-Through Rates
Abstract. In pay-per-click online advertising systems like Google, Overture, or MSN, advertisers are charged for their ads only when a user clicks on the ad. While these systems ha...
Nicole Immorlica, Kamal Jain, Mohammad Mahdian, Ku...
CCS
2010
ACM
13 years 5 months ago
Dissecting one click frauds
"One Click Fraud" is an online confidence scam that has been plaguing an increasing number of Japanese Internet users, in spite of new laws and the mobilization of polic...
Nicolas Christin, Sally S. Yanagihara, Keisuke Kam...
INFOCOM
2007
IEEE
13 years 11 months ago
Addressing Click Fraud in Content Delivery Systems
—Mechanisms for data access and payment are central to the success of content delivery systems. However, not much attention has been paid to the issues of dishonest intermediarie...
Saugat Majumdar, Dhananjay Kulkarni, Chinya V. Rav...
COMPUTER
2008
76views more  COMPUTER 2008»
13 years 5 months ago
Click Fraud
Bernard J. Jansen
JDFP
2006
98views more  JDFP 2006»
13 years 4 months ago
Badvertisements: Stealthy Click-Fraud with Unwitting Accessories
We describe a new type of threat to the Internet infrastructure, in the shape of a highly efficient but very well camouflaged click-fraud attack on the advertising infrastructure....
Mona Gandhi, Markus Jakobsson, Jacob Ratkiewicz