Abstract. Web advertisers prefer the cost-per-action (CPA) advertisement model whereby an advertiser pays a web publisher according to the actual amount of transactions, rather tha...
Search engines are commercial entities that require revenue to survive. The most prevalent revenue stream for search engines is sponsored search, where content providers have sear...
Abstract. Online advertising has been suffering serious click fraud problem. Fraudulent publishers can generate false clicks using malicious scripts embedded in their web pages. Ev...
Yanlin Peng, Linfeng Zhang, J. Morris Chang, Yong ...
Click fraud is jeopardizing the industry of Internet advertising. Internet advertising is crucial for the thriving of the entire Internet, since it allows producers to advertise t...
We consider the problem of finding duplicates in data streams. Duplicate detection in data streams is utilized in various applications including fraud detection. We develop a solu...