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ACNS
2010
Springer
145views Cryptology» more  ACNS 2010»
13 years 8 months ago
A Hybrid Method to Detect Deflation Fraud in Cost-Per-Action Online Advertising
Abstract. Web advertisers prefer the cost-per-action (CPA) advertisement model whereby an advertiser pays a web publisher according to the actual amount of transactions, rather tha...
Xuhua Ding
AIRWEB
2006
Springer
13 years 9 months ago
Adversarial Information Retrieval Aspects of Sponsored Search
Search engines are commercial entities that require revenue to survive. The most prevalent revenue stream for search engines is sponsored search, where content providers have sear...
Bernard J. Jansen
ESORICS
2009
Springer
13 years 9 months ago
An Effective Method for Combating Malicious Scripts Clickbots
Abstract. Online advertising has been suffering serious click fraud problem. Fraudulent publishers can generate false clicks using malicious scripts embedded in their web pages. Ev...
Yanlin Peng, Linfeng Zhang, J. Morris Chang, Yong ...
WWW
2007
ACM
14 years 6 months ago
Detectives: detecting coalition hit inflation attacks in advertising networks streams
Click fraud is jeopardizing the industry of Internet advertising. Internet advertising is crucial for the thriving of the entire Internet, since it allows producers to advertise t...
Ahmed Metwally, Divyakant Agrawal, Amr El Abbadi
WWW
2005
ACM
14 years 6 months ago
Duplicate detection in click streams
We consider the problem of finding duplicates in data streams. Duplicate detection in data streams is utilized in various applications including fraud detection. We develop a solu...
Ahmed Metwally, Divyakant Agrawal, Amr El Abbadi