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» Clustering Customer Transactions: A Rough Set Based Approach
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CAINE
2009
13 years 2 months ago
Clustering Customer Transactions: A Rough Set Based Approach
An efficient customer behavior analysis is important for good Recommender System. Customer transaction clustering is usually the first step towards the analysis of customer behavi...
Arunava Saha, Darsana Das, Dipanjan Karmakar, Dili...
DMIN
2006
151views Data Mining» more  DMIN 2006»
13 years 5 months ago
Rough Set Theory: Approach for Similarity Measure in Cluster Analysis
- Clustering of data is an important data mining application. One of the problems with traditional partitioning clustering methods is that they partition the data into hard bound n...
Shuchita Upadhyaya, Alka Arora, Rajni Jain
ICDM
2007
IEEE
136views Data Mining» more  ICDM 2007»
13 years 10 months ago
Dynamic Micro Targeting: Fitness-Based Approach to Predicting Individual Preferences
It is crucial to segment customers intelligently in order to offer more targeted and personalized products and services. Traditionally, customer segmentation is achieved using sta...
Tianyi Jiang, Alexander Tuzhilin
WEBI
2005
Springer
13 years 9 months ago
A Method of Web Search Result Clustering Based on Rough Sets
Due to the enormous size of the web and low precision of user queries, finding the right information from the web can be difficult if not impossible. One approach that tries to ...
Chi Lang Ngo, Hung Son Nguyen
ICDM
2006
IEEE
116views Data Mining» more  ICDM 2006»
13 years 10 months ago
Improving Personalization Solutions through Optimal Segmentation of Customer Bases
On the Web, where the search costs are low and the competition is just a mouse click away, it is crucial to segment the customers intelligently in order to offer more targeted and...
Tianyi Jiang, Alexander Tuzhilin