A web site is a semi structured collection of different kinds of data, whose motivation is show relevant information to visitor and by this way capture her/his attention. Understa...
A web site should be easy to browse by visitors. However, sometimes the reality is quite different. Situations like several unrelated topics in a single web page may lead to confus...
Every day, new information, products and services are being offered by providers on the World Wide Web. At the same time, the number of consumers and the diversity of their intere...
In Internet marketing, Web audience analysis is essential to understanding the visitors’ needs. However, the existing analysis tools fail to deliver summarized and conceptual me...
Navigating through a large Web site can be a frustrating exercise. Many sites employ Site Maps to help visitors understand the overall structure of the site. However, by their ver...