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» Community gravity: measuring bidirectional effects by trust ...
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WWW
2009
ACM
14 years 5 months ago
Community gravity: measuring bidirectional effects by trust and rating on online social networks
Several attempts have been made to analyze customer behavior on online E-commerce sites. Some studies particularly emphasize the social networks of customers. Users' reviews ...
Yutaka Matsuo, Hikaru Yamamoto
ITIIS
2010
150views more  ITIIS 2010»
13 years 2 months ago
Computational Trust and Its Impact over Rational Purchasing Decisions of Internet Users
As web-based online communities are rapidly growing, the agents in the communities need to know their measurable belief of trust for safe and successful interactions. In this pape...
Sanguk Noh
RECSYS
2009
ACM
13 years 11 months ago
FeedbackTrust: using feedback effects in trust-based recommendation systems
With the advent of online social networks, the trust-based approach to recommendation has emerged which exploits the trust network among users and makes recommendations based on t...
Samaneh Moghaddam, Mohsen Jamali, Martin Ester, Ja...
INFOCOM
2012
IEEE
11 years 6 months ago
SybilDefender: Defend against sybil attacks in large social networks
—Distributed systems without trusted identities are particularly vulnerable to sybil attacks, where an adversary creates multiple bogus identities to compromise the running of th...
Wei Wei, Fengyuan Xu, Chiu Chiang Tan, Qun Li
ACMICEC
2007
ACM
303views ECommerce» more  ACMICEC 2007»
13 years 8 months ago
Impact of social influence in e-commerce decision making
Purchasing decisions are often strongly influenced by people who the consumer knows and trusts. Moreover, many online shoppers tend to wait for the opinions of early adopters befo...
Young Ae Kim, Jaideep Srivastava