Several attempts have been made to analyze customer behavior on online E-commerce sites. Some studies particularly emphasize the social networks of customers. Users' reviews ...
As web-based online communities are rapidly growing, the agents in the communities need to know their measurable belief of trust for safe and successful interactions. In this pape...
With the advent of online social networks, the trust-based approach to recommendation has emerged which exploits the trust network among users and makes recommendations based on t...
Samaneh Moghaddam, Mohsen Jamali, Martin Ester, Ja...
—Distributed systems without trusted identities are particularly vulnerable to sybil attacks, where an adversary creates multiple bogus identities to compromise the running of th...
Purchasing decisions are often strongly influenced by people who the consumer knows and trusts. Moreover, many online shoppers tend to wait for the opinions of early adopters befo...