83 search results - page 2 / 17 » Compensation Models for Interactive Advertising |
HCI
2009
13 years 2 months ago
2009
In this study, unlike previous studies where participants were instructed to pay attention to the advertisements, we set up a more naturalistic situation of reading magazine. Five ...
WWW
2008
ACM
14 years 5 months ago
2008
ACM
Contextual advertising supports much of the Web's ecosystem today. User experience and revenue (shared by the site publisher ad the ad network) depend on the relevance of the...
WWW
2009
ACM
14 years 5 months ago
2009
ACM
This paper proposes an efficient relevance feedback based interactive model for keyword generation in sponsored search advertising. We formulate the ranking of relevant terms as a...
FIS
2009
13 years 2 months ago
2009
Abstract. Advertising on the World Wide Web is based around automatically matching web pages with appropriate advertisements, in the form of banner ads, interactive adverts, or tex...
SIGIR
2010
ACM
13 years 9 months ago
2010
ACM
An improved understanding of the relationship between search intent, result quality, and searcher behavior is crucial for improving the effectiveness of web search. While recent p...