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WWW
2010
ACM
12 years 14 days ago
Competing for users' attention: on the interplay between organic and sponsored search results
Queries on major Web search engines produce complex result pages, primarily composed of two types of information: organic results, that is, short descriptions and links to relevan...
Cristian Danescu-Niculescu-Mizil, Andrei Z. Broder...
SIGECOM
2010
ACM
140views ECommerce» more  SIGECOM 2010»
11 years 10 months ago
Northern exposure: a field experiment measuring externalities between search advertisements
“North” ads, or sponsored listings appearing just above the organic search results, generate the majority of clicks and revenues for search engines. In this paper, we ask whet...
David H. Reiley, Sai-Ming Li, Randall A. Lewis
CORR
2010
Springer
122views Education» more  CORR 2010»
11 years 5 months ago
Mathematical Modeling of Competition in Sponsored Search Market
Sponsored search mechanisms have drawn much attention from both academic community and industry in recent years since the seminal papers of [3] and [4]. However, most of the exist...
Jian Liu, Dah Ming Chiu
WINE
2009
Springer
199views Economy» more  WINE 2009»
12 years 2 days ago
Externalities in Keyword Auctions: An Empirical and Theoretical Assessment
It is widely believed that the value of acquiring a slot in a sponsored search list (that comes along with the organic links in a search engine’s result page) highly depends on ...
Renato Gomes, Nicole Immorlica, Evangelos Markakis
AAAI
2011
10 years 5 months ago
On Expressing Value Externalities in Position Auctions
Externalities are recognized to exist in the sponsored search market, where two co-located ads compete for user attention. Existing work focuses on the effect of another ad on th...
Florin Constantin, Malvika Rao, Chien-Chung Huang,...
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