3 search results - page 1 / 1 » Competition and Fraud in Online Advertising Markets |
FC
2008
Springer
13 years 6 months ago
2008
Springer
Abstract. An economic model of the online advertising market is presented, focusing on the effect of ad fraud. In the model, the market is comprised of three classes of players: pu...
SIGECOM
2009
ACM
13 years 11 months ago
2009
ACM
We study online pricing problems in markets with cancellations, i.e., markets in which prior allocation decisions can be revoked, but at a cost. In our model, a seller receives re...
INFOCOM
2010
IEEE
13 years 3 months ago
2010
IEEE
—Online advertising is a rapidly growing industry currently dominated by the search engine ’giant’ Google. In an attempt to tap into this huge market, Internet Service Provid...