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» Competitive analysis from click-through log
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AIRS
2006
Springer
13 years 8 months ago
Automatic Query Type Identification Based on Click Through Information
We report on a study that was undertaken to better identify users' goals behind web search queries by using click through data. Based on user logs which contain over 80 millio...
Yiqun Liu, Min Zhang, Liyun Ru, Shaoping Ma
WWW
2009
ACM
14 years 5 months ago
Competitive analysis from click-through log
Existing keyword suggestion tools from various search engine companies could automatically suggest keywords related to the advertisers' products or services, counting in simp...
Gang Wang, Jian Hu, Yunzhang Zhu, Hua Li, Zheng Ch...
WWW
2009
ACM
14 years 5 months ago
How much can behavioral targeting help online advertising?
Behavioral Targeting (BT) is a technique used by online advertisers to increase the effectiveness of their campaigns, and is playing an increasingly important role in the online a...
Jun Yan, Ning Liu, Gang Wang, Wen Zhang, Yun Jiang...
KDD
2009
ACM
232views Data Mining» more  KDD 2009»
13 years 9 months ago
Probabilistic latent semantic user segmentation for behavioral targeted advertising
Behavioral Targeting (BT), which aims to deliver the most appropriate advertisements to the most appropriate users, is attracting much attention in online advertising market. A ke...
Xiaohui Wu, Jun Yan, Ning Liu, Shuicheng Yan, Ying...
CCCG
2003
13 years 6 months ago
Multidimensional Orthogonal Range Search Using Tries
We present a novel k-dimensional range search algorithm for reporting all k-d rectangles from a set D of size n intersecting a query rectangle. Our algorithm uses 2kd tries to sol...
Lingke Bu, Bradford G. Nickerson