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ITIIS
2010
150views more  ITIIS 2010»
13 years 3 months ago
Computational Trust and Its Impact over Rational Purchasing Decisions of Internet Users
As web-based online communities are rapidly growing, the agents in the communities need to know their measurable belief of trust for safe and successful interactions. In this pape...
Sanguk Noh
CHI
2009
ACM
14 years 5 months ago
Timing is everything?: the effects of timing and placement of online privacy indicators
Many commerce websites post privacy policies to address Internet shoppers' privacy concerns. However, few users read or understand them. Iconic privacy indicators may make pr...
Serge Egelman, Janice Y. Tsai, Lorrie Faith Cranor...
SIGIR
2011
ACM
12 years 7 months ago
Utilizing marginal net utility for recommendation in e-commerce
Traditional recommendation algorithms often select products with the highest predicted ratings to recommend. However, earlier research in economics and marketing indicates that a ...
Jian Wang, Yi Zhang