As web-based online communities are rapidly growing, the agents in the communities need to know their measurable belief of trust for safe and successful interactions. In this pape...
Many commerce websites post privacy policies to address Internet shoppers' privacy concerns. However, few users read or understand them. Iconic privacy indicators may make pr...
Serge Egelman, Janice Y. Tsai, Lorrie Faith Cranor...
Traditional recommendation algorithms often select products with the highest predicted ratings to recommend. However, earlier research in economics and marketing indicates that a ...