Sciweavers

430 search results - page 2 / 86
» Contextual Ranking of Keywords Using Click Data
Sort
View
ECIR
2008
Springer
13 years 5 months ago
Using Clicks as Implicit Judgments: Expectations Versus Observations
Abstract. Clickthrough data has been the subject of increasing popularity as an implicit indicator of user feedback. Previous analysis has suggested that user click behaviour is su...
Falk Scholer, Milad Shokouhi, Bodo Billerbeck, And...
WWW
2011
ACM
12 years 10 months ago
Learning to re-rank: query-dependent image re-ranking using click data
Our objective is to improve the performance of keyword based image search engines by re-ranking their baseline results. To this end, we address three limitations of existing searc...
Vidit Jain, Manik Varma
WINE
2009
Springer
199views Economy» more  WINE 2009»
13 years 10 months ago
Externalities in Keyword Auctions: An Empirical and Theoretical Assessment
It is widely believed that the value of acquiring a slot in a sponsored search list (that comes along with the organic links in a search engine’s result page) highly depends on ...
Renato Gomes, Nicole Immorlica, Evangelos Markakis
KDD
2010
ACM
289views Data Mining» more  KDD 2010»
13 years 1 months ago
Exploitation and exploration in a performance based contextual advertising system
The dynamic marketplace in online advertising calls for ranking systems that are optimized to consistently promote and capitalize better performing ads. The streaming nature of on...
Wei Li 0010, Xuerui Wang, Ruofei Zhang, Ying Cui, ...
EMNLP
2009
13 years 1 months ago
Empirical Exploitation of Click Data for Task Specific Ranking
There have been increasing needs for task specific rankings in web search such as rankings for specific query segments like long queries, time-sensitive queries, navigational quer...
Anlei Dong, Yi Chang, Shihao Ji, Ciya Liao, Xin Li...