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WWW
2008
ACM
11 years 1 months ago
Contextual advertising by combining relevance with click feedback
Contextual advertising supports much of the Web's ecosystem today. User experience and revenue (shared by the site publisher ad the ad network) depend on the relevance of the...
Deepayan Chakrabarti, Deepak Agarwal, Vanja Josifo...
CIKM
2009
Springer
10 years 7 months ago
Translating relevance scores to probabilities for contextual advertising
Information retrieval systems conventionally assess document relevance using the bag of words model. Consequently, relevance scores of documents retrieved for different queries a...
Deepak Agarwal, Evgeniy Gabrilovich, Robert Hall, ...
AAAI
2007
10 years 3 months ago
Modeling Contextual Factors of Click Rates
In this paper, we develop and evaluate several probabilistic models of user click-through behavior that are appropriate for modeling the click-through rates of items that are pres...
Hila Becker, Christopher Meek, David Maxwell Chick...
WEBI
2009
Springer
10 years 7 months ago
In the Mood to Click? Towards Inferring Receptiveness to Search Advertising
Abstract—We present a method for modeling, and automatically inferring, the current interest of a user in search advertising. Our task is complementary to that of predicting ad r...
Qi Guo, Eugene Agichtein, Charles L. A. Clarke, Az...
KAIS
2010
129views more  KAIS 2010»
9 years 11 months ago
Sentiment-oriented contextual advertising
Web advertising (Online advertising), a form of advertising that uses the World Wide Web to attract customers, has become one of the world’s most important marketing channels. Th...
Teng-Kai Fan, Chia-Hui Chang
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