Contextual advertising supports much of the Web's ecosystem today. User experience and revenue (shared by the site publisher ad the ad network) depend on the relevance of the...
Information retrieval systems conventionally assess document relevance using the bag of words model. Consequently, relevance scores of documents retrieved for different queries a...
Deepak Agarwal, Evgeniy Gabrilovich, Robert Hall, ...
In this paper, we develop and evaluate several probabilistic models of user click-through behavior that are appropriate for modeling the click-through rates of items that are pres...
Hila Becker, Christopher Meek, David Maxwell Chick...
Abstract—We present a method for modeling, and automatically inferring, the current interest of a user in search advertising. Our task is complementary to that of predicting ad r...
Qi Guo, Eugene Agichtein, Charles L. A. Clarke, Az...
Web advertising (Online advertising), a form of advertising that uses the World Wide Web to attract customers, has become one of the world’s most important marketing channels. Th...