16 search results - page 2 / 4 » Contextual advertising by combining relevance with click fee... |
ICDE
2009
IEEE
14 years 6 months ago
2009
IEEE
The problem of automatically extracting the most interesting and relevant keyword phrases in a document has been studied extensively as it is crucial for a number of applications. ...
AAAI
2010
13 years 6 months ago
2010
Advertising in the case of textual Web pages has been studied extensively by many researchers. However, with the increasing amount of multimedia data such as image, audio and vide...
KDD
2010
ACM
13 years 2 months ago
2010
ACM
The dynamic marketplace in online advertising calls for ranking systems that are optimized to consistently promote and capitalize better performing ads. The streaming nature of on...
WWW
2008
ACM
14 years 5 months ago
2008
ACM
As the largest online marketplace, eBay strives to promote its inventory throughout the Web via different types of online advertisement. Contextually relevant links to eBay assets...
CIKM
2009
Springer
13 years 8 months ago
2009
Springer
This paper addresses the concept of Blogger-Centric Contextual Advertising, which refers to the assignment of personal ads to any blog page, chosen in according to bloggers' ...