16 search results - page 1 / 4 » Customer Insights from Transactional Database: Database Mark... |
IADIS
2008
13 years 5 months ago
2008
Marketing databases are currently one of the most important resources in any marketing departments. Regarding their customer knowledge needs many of them had develop their own dat...
CSDA
2004
13 years 4 months ago
2004
While database marketers collect vast amounts of customer transaction data, its utilization to improve marketing decisions presents problems. Marketers seek to extract relevant in...
ICDE
2006
IEEE
14 years 5 months ago
2006
IEEE
We introduce a new domain-independent framework for formulating and efficiently evaluating similarity queries over historical data, where given a history as a sequence of timestam...
INCDM
2010
Springer
13 years 6 months ago
2010
Springer
Abstract. Leveraging the power of increasing amounts of data to analyze customer base for attracting and retaining the most valuable customers is a major problem facing companies i...
KDD
2004
ACM
14 years 4 months ago
2004
ACM
This paper describes a prototype that predicts the shopping lists for customers in a retail store. The shopping list prediction is one aspect of a larger system we have developed ...