13 search results - page 2 / 3 » Customer relationship management (CRM) evaluation: diffusing... |
HICSS
2006
IEEE
13 years 11 months ago
2006
IEEE
The bursting of the e-bubble affected expectations with regard to mobile initiatives and willingness to invest in them very negatively. In both academia and practice, there has re...
HICSS
2008
IEEE
13 years 11 months ago
2008
IEEE
Drawing upon the resource-based view and the process-oriented view, we develop a conceptual model to examine the business value of customer relationship management (CRM) systems, ...
EMISA
2005
Springer
13 years 10 months ago
2005
Springer
: The development of Customer Relationship Management (CRM) capabilities by incrementally sourcing and combining “best of breed” services from different providers is a key leve...
JCIT
2007
13 years 4 months ago
2007
Enterprise Resource Planning (ERP) and related systems such as Supply Chain Management (SCM) and Customer Relationship Management (CRM) are incorporating decision support tools an...
CORR
2008
Springer
13 years 5 months ago
2008
Springer
With customer relationship management (CRM) companies move away from a mainly product-centered view to a customer-centered view. Resulting from this change, the effective manageme...