Many companies have found out the hard way that successful ecommerce requires more than a flashy web presence. Existing business processes must be seamlessly integrated with the n...
Monique H. Jansen-Vullers, Mariska Netjes, Hajo A....
Taking customer data as an example, the paper presents an approach to enhance the management of enterprise data by using Semantic Web technologies. Customer data is the most import...
Li Ma, Xingzhi Sun, Feng Cao, Chen Wang, Xiaoyuan ...
Web applications have become complex and crucial for many firms, especially when combined with areas such as CRM (Customer Relationship Management) and BPR (Business Process Reen...
Carlo Bellettini, Alessandro Marchetto, Andrea Tre...
Although CRM is one of the fastest growing management approaches being adopted across many organizations and particularly tourism and hospitality firms, the deployment of CRM appl...
IT service providers are increasingly required to orientate their service portfolio towards the IT support of their consumer’s business processes. This enables diversification a...