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SAC
2006
ACM
13 years 4 months ago
Privacy-preserving demographic filtering
The use of recommender systems in e-commerce to guide customer choices presents a privacy protection problem that is twofold. We seek to protect the privacy interests of customers...
Esma Aïmeur, Gilles Brassard, José Man...
WWW
2007
ACM
14 years 5 months ago
Demographic prediction based on user's browsing behavior
Demographic information plays an important role in personalized web applications. However, it is usually not easy to obtain this kind of personal data such as age and gender. In t...
Jian Hu, Hua-Jun Zeng, Hua Li, Cheng Niu, Zheng Ch...
ICDM
2010
IEEE
235views Data Mining» more  ICDM 2010»
13 years 2 months ago
Content-Based Methods for Predicting Web-Site Demographic Attributes
Demographic information plays an important role in gaining valuable insights about a web-site's user-base and is used extensively to target online advertisements and promotion...
Santosh Kabbur, Eui-Hong Han, George Karypis
SIGIR
2010
ACM
13 years 9 months ago
The demographics of web search
How does the web search behavior of “rich” and “poor” people differ? Do men and women tend to click on different results for the same query? What are some queries almost...
Ingmar Weber, Carlos Castillo
EDM
2010
125views Data Mining» more  EDM 2010»
13 years 6 months ago
Where in the World? Demographic Patterns in Access Data
As learning environments become increasingly available online, the fine-grained records of user activities can be captured and analyzed (generally called webmetrics) to better unde...
Mimi Recker, Beijie Xu, Sherry Hsi, Christine Garr...