The use of recommender systems in e-commerce to guide customer choices presents a privacy protection problem that is twofold. We seek to protect the privacy interests of customers...
Demographic information plays an important role in personalized web applications. However, it is usually not easy to obtain this kind of personal data such as age and gender. In t...
Demographic information plays an important role in gaining valuable insights about a web-site's user-base and is used extensively to target online advertisements and promotion...
How does the web search behavior of “rich” and “poor” people differ? Do men and women tend to click on different results for the same query? What are some queries almost...
As learning environments become increasingly available online, the fine-grained records of user activities can be captured and analyzed (generally called webmetrics) to better unde...