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KDD
2009
ACM
210views Data Mining» more  KDD 2009»
14 years 5 months ago
Large-scale behavioral targeting
Behavioral targeting (BT) leverages historical user behavior to select the ads most relevant to users to display. The state-of-the-art of BT derives a linear Poisson regression mo...
Ye Chen, Dmitry Pavlov, John F. Canny