Online games represent a burgeoning market sector of increasing economic importance. The distinctive entertainment-oriented features of such games provide various experiential val...
This paper explores the use of digital games for marketing communications using two theoretical perspectives. Firstly, the external contexts in which video game play takes place a...
—Technologies’ rapid advance in developing digital media has been extensively applied in contemporary play materials to enrich children’s play, such as electronic or computer...
The intrinsic motivation to play, and therefore to learn, that might be provided by digital educational games teases researchers and developers. However, existing educational games...
Michael D. Kickmeier-Rust, Neil Peirce, Owen Conla...