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ICDM
2006
IEEE
13 years 11 months ago
2006
IEEE
1 In traditional direct marketing, the implicit assumption is that customers will only purchase the product if they are contacted. In real business environments, however, there ar...
PAA
2010
13 years 3 months ago
2010
Traditionally, direct marketing companies have relied on pre-testing to select the best offers to send to their audiences. Companies systematically dispatch the offers under consid...